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How We Evaluate.
Why You Can Trust VFR

Vietnam Franchise Review uses a transparent, evidence-based framework to evaluate franchise brands and partners. Our goal is simple: provide investors and partners with reliable insights to make confident, long-term decisions.

Our Evaluation Framework

Score out of
100points
VFR uses verified data, documents, and expert assessment to deliver fair, consistent, and independent evaluations.
Relevant & Comprehensive Criteria
Data & Document Verification
Analyst & Expert Assessment
Scoring & Quality Assurance
Recognition & Publication

FRANCHISES AUDIT

The franchise audit evaluates 10 criterion groups, 70 criteria, with a total of 100 points.
1
Legal and Brand Rights
14 points
2
Business Model and Replication
10 points
3
Product and Service Portfolio
10 points
4
Outlet Financial Performance
12 points
5
SOP, QA/QC and Internal Control
14 points
6
Training and Transfer
9 points
7
Supply Chain Support System
7 points
8
Brand and Marketing
8 points
9
Information Transparency Risk
7 points
10
Technology & Data Franchisor
7 points
FRANCHISE SCORE BANDS
0-49
Not Ready
50-64
Basic profile
65-74
VFR Reviewed
75-84
VFR Verified
85-92
VFR Franchise Ready
93-100
Top Franchise Candidate

PARTNER AUDIT

Partner audit uses a 100-point framework with a clear split between common foundation criteria and supplier-specific criteria.

A. Common Foundation Criteria (40 Points) - 20 Criteria

Applied to all supplier types to assess legal foundation, credibility, and service capability.
Legal Status & Business
Information Transparency
Contract & Commercial
Information Security
Corporate Experience
Intake and Delivery
Multi-site Capability
Defined Output Standards
Quality Control
Complaint Handling
After-sales Support
Independent Verification
Total: 40 points

B. Specialist Criteria by Supplier Type (60 Points)

Each supplier category is evaluated through 10 specialist criteria.
Equipment Suppliers
Raw Material Suppliers
Software Suppliers
Transport Logistics
Marketing Services
Consulting Suppliers
Design & Build
HR & Training
Finance & Legal
Maintenance Tech
Total: 60 points

FRANCHISE PARTNER SCORE BANDS

Disqualified
At least 1 mandatory not met
Not Passed
Below 65 points
VFR Reviewed Supplier
From 65 to under 80 points
VFR Verified 
Franchise Partners
From 80 to under 90 points
VFR Top Franchise Partners
From 90 to 100 points

FRANCHISE RECOGNITION TIERS

Basic Listing
Basic brand info & location contact details
Full Profile
Comprehensive brand profile bussiness model details key operational data
Verified
Data & document verified analyst assessment score confirmed
Top Franchises
High score threashold independent validated featured recognition

PARTNER RECOGNITION TIERS

Basic Listing
Basic partner infomation category & services contact details
Full Profile
Detail capability overview by clients & solutions support infomation
Verified
Data & document verified analyst assessment score confirmed
Top Franchise
Partners
High score threashold independent validation featured recognition.

OUR EVALUATION PROCESS

1
Data Submission
Brands & partners submit infomation through our documents and assessment portal.
2
Analyst Review
Analysts review and verify against the evaluation framework.
3
Expert Review
Expert Council validates key infomation and provides independent input.
4
Score Finalization
Scores are finalized and quality-assured for consistent and fairness.
5
Publication
Results are publised on VFR for investment and partners.